[From The Undefeated]

The women she sees getting locs are older, like in their 40s and 50s, deciding that they are going to wear sister locks.“I was at a high school graduation, a middle school graduation, a college graduation, and I couldn’t believe how many people I was seeing in the audience from middle-schoolers on up through college, men with cornrows, with the man buns, with locks, and sharing that with my product development team like maybe we need to you know change our focus a little bit and focus on some of these people because this population is growing.” The analytical data may not show it, but Price knows what she saw.

Hart debuted the style during the January 10 game against the Oklahoma Thunder.New York Knicks guard Josh Hart stands on the court before the game against the Oklahoma City Thunder at Madison Square Garden on Jan. 10 in New York City.It may not be an obvious fit at first glance, but given how instrumental Carol’s Daughter was in the Black women’s natural hair movement and how so many Black men have embraced their natural textures, evolution is happening in a major way in sports, too.Partnering with Hart just made sense from the brand’s perspective.

Read more of The Undefeated's story HERE